Las americas hotel tenerife: 10 Best Playa de las Americas Hotels, Spain (From € 45)

Top Hotels in Playa de las Americas from $79

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Playa de las Américas

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Wonderful 4.5+

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Very good 4+

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Good 3.5+

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regionId-5779

Popular locations

poi-28.050343,-16.717893:6067459

Los Cristianos Beach

poi-28.062077,-16.734243:553248635977468498

Playa de las Américas

poi-28.06571,-16.73194:6237524

Veronicas Strip

poi-28.063204,-16.718753:6191892

Golf Las Americas

poi-28.00698,-16.65641:553248621532485357

Canaries Plongee Tenerife

poi-28. 059364,-16.727441:553248634989590508

Estadio Antonio Domínguez Alfonso

poi-28.061535,-16.692172:553248621532485226

Monkey Park

poi-28.054939,-16.731118:6279292

Arona Pyramid

poi-28.051346,-16.69325:553248621532485606

Guaza Hill

poi-28.037827,-16.679702:6236967

Golf Los Palos

poi-28.008965,-16.661673:553248635977467562

Playa de las Galletas

poi-28.072473,-16.687723:6279294

Camel Park

poi-28.045063,-16.711097:553248635977472490

Playa De Los Tarajales

poi-28.007305,-16.657074:553248621532485359

Buceo Tenerife

poi-28.008321,-16.651609:553248635977472515

Playa de la Ballena

poi-28.059278,-16.663093:553248621532485227

Aloe Park

poi-28.09984,-16.66752:553248621532485229

Mariposa

poi-28.025094,-16.705229:553248635977474004

Playa de la Arenita

poi-28.10027,-16.68059:6237397

San Antonio Abad of Arona Church

poi-28.054936,-16.720534:553248621532485342

Chayofita Hill

Meal plans available

Breakfast included

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Dinner included

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Ocean view

Pet friendly

Hot tub

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Parking

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Air conditioned

Free WiFi

Free airport shuttle

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LGBTQ welcomingSee properties that pledge to make all guests feel safe, welcome, and respected.

Business friendlySee properties with amenities to help you work comfortably, like WiFi and breakfast.

Family friendlySee properties that include family essentials like in-room conveniences and activities for the kids.

Compare 361 hotels, room rates, hotel reviews and availability. Most hotels are fully refundable.

Tigotan Lovers & Friends Playa de las Américas – Adults Only (+18)

4 out of 5

C/ Noelia Alfonso Cabrera 6, Playa de las Americas, Arona, Tenerife, 38660

0.21 mi from city center

4.3/5 Excellent! (344 reviews)

Very good very nice

“Could not fault it on location or indeed facilities! Really happy with the hotel!”

Reviewed on May 9, 2022

Get rates

Tigotan Lovers & Friends Playa de las Américas – Adults Only (+18)

Marylanza Suites & Spa

4 out of 5

Calle Los Arenales, 20, Arona, Santa Cruz de Tenerife, 38650

0. 55 mi from city center

4.5/5 Wonderful! (31 reviews)

“It is an amazing resort, defo recommend this resort to anyone travelling in group, family, or even as couple. Staff is extremely welcoming, friendly, they always greet you when they see you. I had no problems whatsoever, althought they need to take care of the cockroach infestation there is in gutter …”

Reviewed on Sep 10, 2022

Get rates

Marylanza Suites & Spa

Apartamentos Parque Las Americas

3.5 out of 5

Avenida Rafael Puig, 16, Arona, Santa Cruz de Tenerife, 38660

0.03 mi from city center

4.4/5 Excellent! (5 reviews)

Fantastic Apartments

“Excellent apartments. Easy for the beach and local area’s, Nice and clean, fantastic pool area and very polite receptionists. Highly recommended and looking forward to staying again 10/10”

Reviewed on Dec 16, 2020

Get rates

Apartamentos Parque Las Americas

Gara Suites Golf & SPA

4 out of 5

Calle Landa 2, Playa de las Américas, Arona, Santa Cruz de Tenerife, 38650

Fully refundableReserve now, pay when you stay

The price is $79 per night from Sep 25 to Sep 26$79

per night

Sep 25 – Sep 26

0. 61 mi from city center

4/5 Very Good! (274 reviews)

“Second time at this hotel and will definitely be back soon, stayed in the duplex room and it was honestly unreal and worth every penny!”

Reviewed on Jun 23, 2022

Gara Suites Golf & SPA

Apartamentos Oro Blanco

2 out of 5

Avenida Arquitecto Gómez Cuesta, 12, Playa de las Americas, Arona, Tenerife, 38660

Fully refundableReserve now, pay when you stay

The price is $95 per night from Sep 25 to Sep 26$95

per night

Sep 25 – Sep 26

0.27 mi from city center

3.7/5 Good! (142 reviews)

“It was ok”

Reviewed on May 12, 2022

Apartamentos Oro Blanco

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The 10 Best Hotels in Playa de las Americas for 2022

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Reviews of Hotels in Playa de las Americas

Frequently Asked Questions

• What are some popular economy hotels in Playa de las Americas?

  Apartamentos Oro Blanco, Apartamentos Playazul and Alegria Barranco
  are popular economy hotels with good ratings.

• How much do hotels in Playa de las Americas cost?

  Based on hotel prices on Trip.com, the average cost per night for hotels in Playa de las Americas is USD 476. Hotel rates change often; this price is for reference only.

• What are the most popular hotels in Playa de las Americas?

  Whether you’re traveling for business or going on vacation, there are many popular hotels to choose from in Playa de las Americas.
  h20 Las Palmeras, Coral Suites & Spa and Sol Tenerife
  are all popular hotels to stay at.

• At what hotels in Playa de las Americas can I try local breakfast foods?

  A delicious breakfast is a great way to kick start your day. At
  Coral Suites & Spa, h20 Conquistador and Alexandre Hotel Gala
  , guests can enjoy Playa de las Americas-style breakfasts.

• Which hotels in Playa de las Americas are suitable for families or travelers with kids?

  Many people who travel with families or kids to Playa de las Americas choose to stay at
  HD Parque Cristobal Tenerife, Hotel-Apartamentos Andorra and Gran Oasis Resort
  . These hotels are also priced inexpensively.

• What luxury hotels are recommended in Playa de las Americas?

  Mediterranean Palace, Europe Villa Cortes and Hotel Las Madrigueras Golf Resort & Spa – Adults Only
  are some of the most popular luxury hotels in Playa de las Americas.

• What hotels in Playa de las Americas are suitable for couples?

  Whether you’re going on a honeymoon or a vacation with your partner,
  Vanilla Garden Boutique Hotel – Adults Only, HD Parque Cristobal Tenerife and Marylanza Suites & Spa
  are some of the top hotels chosen by couples.

• How much do hotels in Playa de las Americas cost on the weekend?

  Based on hotel prices on Trip.com, the average cost per night on the weekend for hotels in Playa de las Americas is USD 509. Hotel rates change often; this price is for reference only.

• At which popular hotels in Playa de las Americas can I try local foods?

  Those who like trying local foods might want to consider staying at
  Mediterranean Palace, Europe Villa Cortes or Coral Compostela Beach Golf
  . There are lots of famous restaurants serving local dishes near these hotels.

• Of all the hotels in Playa de las Americas, which hotels have the highest user ratings?

  When traveling to Playa de las Americas for the first time, many travelers find it difficult to choose a hotel to stay in. According to Trip.com data,
  Apartamentos Vista Sur, Marylanza Suites & Spa and Hotel Cleopatra Palace
  are popular hotels with high ratings, making them good choices for your trip.

• What popular hotels in Playa de las Americas have parking?

  If you’re planning on driving to Playa de las Americas, why not stay at
  Gara Suites Golf & Spa, Alexandre Hotel La Siesta or Catalonia Oro Negro
  ? These are all popular hotels with parking lots.

• When traveling to Playa de las Americas, which hotels have pools?

  Summer is a great season to take your kids or family on a trip to Playa de las Americas.
  Coral Suites & Spa, Gara Suites Golf & Spa(Indoor swimming pool) and Mediterranean Palace(Indoor swimming pool)
  are popular hotels with pools.

• What popular hotels have non-smoking rooms in Playa de las Americas?

  Many guests care about the quality of the rooms they stay in and want to ensure that their rooms have fresh, clean air.
  Gara Suites Golf & Spa, Mediterranean Palace and Catalonia Oro Negro
  are all popular hotels in Playa de las Americas with non-smoking rooms.

• In Playa de las Americas, what popular hotels have free Wi-Fi?

  When staying at a hotel, internet access is important for both vacationers and business travelers.
  Mediterranean Palace, Alexandre Hotel Gala and Coral Compostela Beach Golf
  are all popular hotels in Playa de las Americas with free Wi-Fi.

• In Playa de las Americas, which hotels have barrier-free access?

  Europe Villa Cortes, Mediterranean Palace and Sir Anthony
  are popular hotels in Playa de las Americas with barrier-free access.

• In Playa de las Americas, which popular hotels have gyms?

  Based on Trip.com user ratings,
  Coral Suites & Spa, h20 Las Palmeras and Coral Compostela Beach Golf
  are highly rated hotels with gyms.

Playa de las Americas Hotel Guide

Book your hotel on Trip.com for an amazing travel experience. On Trip.com, it’s easy to search for hotels in Playa de las Americas. You can plan a one or two day trip to Playa de las Americas. If you travel to Spain, visiting Playa de las Americas is a good choice.

There is no civilian airport in this city. You can visit a nearby city first, and then head to Playa de las Americas using other means of transportation. It’s easy to travel by bus in Playa de las Americas. There are buses to surrounding cities available every day.

When visiting Playa de las Americas, you can choose from over 81 hotels with great reviews. The local average price is 189 USD per night. There are a variety of hotels to meet the needs of different types of travelers. There are 4 five-star hotels in Playa de las Americas at an average price of 218 USD per night. There are 17 four-star hotels in Playa de las Americas at an average price of 126 USD per night. There are 12 three-star hotels in Playa de las Americas at an average price of 138 USD per night. There are 5 two-star hotels in Playa de las Americas at an average price of 70 USD per night. Unique local hotels in Playa de las Americas provide guests a unique and fresh feeling. Hotels under the Sol Hotels brand are a good choice. If the comfort level of your trip is important, there are many choices in Playa de las Americas, such as hotels under the Sol Hotels brand. Hotel Cleopatra Palace is one of the most popular hotels in Playa de las Americas. Many tourists also stay at Sir Anthony.

If you want to spend a fun vacation with your family, locals recommend visiting Joyce Club. The most popular attractions for tourists in Playa de las Americas are Light and Music Fountain, playa de la americas.

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Playa De Las Americas Hotels

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• Marola Park
  

  playa-de-las-americas

  Property Location

  With a stay at Marola Park in Arona (Playa de las Americas), you’ll be minutes from Las Vistas Beach and Chayofita Hill. This aparthotel is within close proximity of Arona Pyramid and El Camison Beach.

  Rooms

  Make yourself at home in one of the 72 guestrooms, featuring kitchens with refrigerators and microwaves.

  • 1 swimming pool
  • Parking
  • Free WiFi
  • Airport shuttle

• Green Garden Resort & Suites
  

  playa-de-las-americas

  This colonial style aparthotel is situated next to the club house of Las Americas golf course, surrounded by magnificent tropical gardens. The complex respects the harmony of the surrounding landscape, as it is composed of between only one or two levels. The apartments boast one or two bedrooms and all the facilities of a first-class establishment.

  • 1 swimming pool
  • Parking
  • Free WiFi
  • Airport shuttle

• Best Tenerife
  

  playa-de-las-americas

  This beach hotel has 385 rooms in total. It´s a seven-storey building with 3 elevators. It is air-conditioned and has a lobby with 24-hour reception, currency exchange facility, 2 cafés, 4 bars, a games room, TV room and restaurants.

  • Hotel Non-Smoking Throughout

  5

  Very Good

  1
  Customer reviews

• Oro Blanco Apartments
  

  playa-de-las-americas

  This apartment complex is located in Arona, in the Resort of Playa de las Americas. The complex is located just a 10 minutes’ walking distance away from Troya Beach. Guests can enjoy a wide range of exciting activities nearby.

  • 24 Hour Reception
  • Currency Exchange

  4

  Good

  3
  Customer reviews

• Compostela Beach Golf Club
  

  playa-de-las-americas

  Property Location With a stay at Compostela Beach Golf Club in Arona (Playa de las Americas), you’ll be minutes from Golf Las Americas and Los Cristianos Beach. This golf apartment is within close proximity of Arona Pyramid and Las Vistas Beach. Rooms Make yourself at home in one of the 156 guestrooms, featuring kitchens.

  • 24 Hour Reception
  • Laundry/Valet Service

• Hotel Olé Tropical Tenerife
  

  playa-de-las-americas

  Property Location

  With a stay at Hotel Olé Tropical Tenerife in Adeje (Playa de las Americas), you’ll be minutes from Magma Art and Congress Centre and Veronicas Strip. This 4-star hotel is within close proximity of Siam Park and Troya Beach.

  Rooms

  Make yourself at home in one of the 189 air-conditioned rooms featuring minibars.

  • Meeting Facilities
  • Wi-Fi Available In Public Areas

• Europe Villa Cortés Lujo
  

  playa-de-las-americas

  Luxury hotel with spa in Playa de las Americas Tenerife, located in front of mar.su style is that of a typical Mexican hacienda with a luxurious and elegant colorful colonial architecture. rooms and suites are decorated with the finest Mexican handicrafts. It´s exclusive restaurants, stunning sea views and attentive staff who live a special experience. Star comfort and refinement overlooking the crystal clear waters of the Atlantic Ocean. This unique colonial style hotel offers the best service and more personal attention to create the environment more conducive to rest. Villa polite we pamper the most discerning palates. Enjoy the best Mediterranean and international cuisine, served at the highest level or relax in our beach-club by the sea, on our beach, watching the beautiful island of La Gomera. so it has 5 bars where you can enjoy an aperitif or enjoy a nice cocktail.Hold its meetings without sacrificing comfort. in our conference rooms can hold meetings and banquets. Fully air-conditioned rooms with a maximum capacity of 150 people, equipped with advanced technological facilities, audio-visual technology, hostess service. Wide range of menus, buffet, cocktails, coffee breaks, snacks, theme dinners and a full program of activities for companions.

  5

  Very Good

  1 Customer reviews

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15 Best Places To Stay in Playa Las Americas: Apartments & Hotels

View of Hotel Villa Cortes (5-stars) one of the top hotels in Playa de Las Americas, Tenerife

Playa de Las Americas is probably the best-known resort in Tenerife and here you have lots of opportunities for nightlife, entertainment and day trips, as it is close to all the main attractions in the south.

• Best places to stay in Playa de Las Americas
• 5 Best Apartments in Playa de Las Americas
  • 1. Frontline duplex apartment
  • 2. Spectacular ocean views
  • 3. Studio apartment in the centre of Playa de Las Americas
  • 4. Apartment with lovely views of the resort
  • 5. Beach studio with modern design
• 10 Best Hotels in Playa de Las Americas
  • 1. Sir Anthony 
  • 2. Hotel Cleopatra Palace
  • 3. h20 Las Palmeras
  • 4. Olé Tropical Tenerife
  • 5. Vanilla Garden Hotel (Adults Only)
  • 6. Mediterranean Palace
  • 7. Europe Villa Cortes GL
  • 8. Kn Aparthotel Columbus 
  • 9. Regency Country Club, Apartments Suites
  • 10. Los Cardones Boutique Village
• Where to stay in Playa de Las Americas

Playa de Las Americas is a lively resort, ideal for first-time visitors to Tenerife who wish to stay in a lively place, with plenty of opportunities for nighttime entertainment. From bars with live music to nightclubs and fun pubs, Las Americas has it all. It is an ideal resort for young couples and groups of friends who wish to enjoy the best nightlife in Tenerife.  

Best places to stay in Playa de Las Americas

• Best Luxury Hotels in Playa de Las Americas

  
  Sir Anthony • Hotel Las Madrigueras Golf Resort & Spa – Adults Only • Europe Villa Cortes GL • Mediterranean Palace

• Best Holiday Apartments in Playa de Las Americas

  
  Spectacular Ocean View Apartment • Frontline Duplex Apartment • Beach Studio with Modern Design

• Best Budget Hotels in Playa de Las Americas

  
  Sol Tenerife • Catalonia Oro Negro • Gara Suites Golf & Spa • Coral Compostela Beach Golf

5 Best Apartments in Playa de Las Americas

There are some really beautiful holiday apartments in Las Americas, where you can have privacy and all the comforts of a real home, like a fully furnished kitchen, where you can cook some of your meals.

1. Frontline duplex apartment

A great apartment in a complex in Playa de Las Americas

Check prices & availability

• Frontline duplex apartment
• Close to shops and restaurants
• Access to communal heated pool and garden
• Capacity: 4 guests
• 1 bedroom, 1.5 baths

2. Spectacular ocean views

A luxury place to stay in Playa de Las Americas in Tenerife South

Check prices & availability

• 150 meters from the sea
• Large terrace with ocean views
• Modern design, with lots of amenities
• Capacity: 2 guests
• 1 bedroom, 1 bath

3. Studio apartment in the centre of Playa de Las Americas

Nice studio for a couple on holiday in Playa de Las Americas

Check prices & availability

• Newly refurbished studio apartment
• 150 m from the ocean
• Sea views with breathtaking sunsets over La Gomera
• Capacity: 2 guests
• Studio, 1 bath

4.

Apartment with lovely views of the resort

Check prices & availability

• 13th-floor apartment
• Panoramic views of the resort
• Fully equipped kitchen
• Capacity: 5 people
• 1 bedroom, 1 bath

5. Beach studio with modern design

Cheerful studio in Playa de Las Americas

Check prices & availability

• Unique interior design
• Fully fitted kitchen
• Complex Torres del Sol with 2 swimming pools
• Capacity: 3 people
• studio, 1 bath

10 Best Hotels in Playa de Las Americas

If you’re looking for the best place to stay in Playa de Las Americas for your upcoming holiday, take a look at the best hotels and apart-hotels we recommend in the area. Las Americas is ideal for people who want to savor Tenerife’s nightlife as well as enjoying the best beaches on the island in terms of facilities.  

1. Sir Anthony 

• 5-star hotel
• Best hotel for a luxury experience
• Beachfront location

A 5-star beachfront hotel, with easy access to Playa El Camison. They offer impeccable service, a great breakfast buffet and guests can use the neighboring Mare Nostrum’s spa.

Sir Anthony Hotel is our recommendation for a couple’s romantic and luxury trip to Playa de Las Americas.

2. Hotel Cleopatra Palace

• 4-star hotel
• Best beachfront hotel
• Ideal for couples

This hotel is part of the Mare Nostrum Resort and it’s a top pick in the area, as it features a spa and a children’s play area, plus sports facilities. They offer a lovely breakfast with live music from the piano, which makes for a really soothing atmosphere.

3. h20 Las Palmeras

• 4-star hotel
• All-inclusive option
• Friendly staff

This hotel has 3 outdoor pools and 4 restaurants, so you really have a choice when staying here. The h20 Hotel also has a great location, close to the promenade and ideal for evening walks.

4. Olé Tropical Tenerife

• 4-star hotel
• Close to Golf Course Las Americas
• Great entertainment team

If you plan to go to Siam Park during your stay in Tenerife, then from this hotel you can easily walk there, so there’s no need for a shuttle or driving. Ole Tropical Hotel is located about 10 minutes walk from the beach, but the hotel has great outdoor pools and 2 cocktail bars.

5. Vanilla Garden Hotel (Adults Only)

• 4-star hotel
• Buffet restaurant
• Ideal hotel for golfing 

If you’re looking for a quiet couples holiday to Las Americas, this adults-only hotel might be a good option. You only need to walk 3 to 5 minutes to get to Veronicas Strip, but this also means that you’ll be able to rest comfortably at night.  

6. Mediterranean Palace

• 5-star hotel
• One of the top hotels in Playa de Las Americas
• Beachfront property

If you’re looking for a luxury holiday in Tenerife South, the Mediterranean Palace is one of the best hotels to stay at. It’s in a great location and it offers a great entertainment program for children, which means that you’ll get to enjoy your holiday as well. 

7. Europe Villa Cortes GL

• 5-star hotel
• Seafront position
• Best hotel for unique and colourful design

A really beautiful and special hotel, situated right by the seafront in Las Americas. Enjoy the Mexican theme of the hotel, which means colourful design and a cheerful atmosphere. They serve an excellent breakfast and you can also opt for the half-board, which includes dinner as well.

8. Kn Aparthotel Columbus 

• A popular place to stay
• Aparthotel with kitchenette
• Good price for the location

If you want to be in a central location in Las Americas without breaking the bank, then Columbus Apartments might be just the best choice. The apartments are simple, but if you spend most of your time out and about this should not matter too much. It has a good price for the quality they offer.

9. Regency Country Club, Apartments Suites

• 4-star hotel
• Hotel with an amazing infinity pool overlooking the ocean
• Offers 1 to 4 bedroom apartments, ideal for large families

This resort is further away from the center of Las Americas, but it offers a shuttle to the beach. Rooms are decorated in an oriental style and they have a really cozy and romantic feel to them. An ideal hotel to relax and recharge your batteries.

10. Los Cardones Boutique Village

• 3-star boutique hotel
• Perfect location in Playa de Las Americas
• Good price the area

A simple hotel, with no frills but with a great location and close to the beach. Their apartments also have a kitchen where you could comfortably prepare some meals. 

Where to stay in Playa de Las Americas

Playa de Las Americas is the best place in Tenerife for nightlife since it’s home to the infamous Veronica’s strip, a popular spot for hen & stag parties. But even if you’re not interested in the resort’s nightlife, you can still have a good time in Las Americas, since you’ll have easy access to lots of bars, restaurants and shops. 

Where to stay in Playa de Las Americas depends on the type of holiday you wish to have. If you’re looking for a quiet and relaxing holiday, renting a holiday apartment might be the better choice for you. The further away you stay from the main strip, the quieter it will be.

We would recommend Playa de Las Americas as a place to stay in Tenerife if you’re after a lively resort, with lots of options for bars and restaurants and you plan to go out every night. 

The weather in Tenerife is great all year round and you can swim even in winter, although especially for the months of January, February and March we would recommend booking a place with a heated pool. If you’re undecided about when to visit, read our article about the best time to visit Tenerife.

READ ALSO

• Best Things To Do in Playa de Las Americas
• Best Things To Do in Tenerife South
• Shopping in Tenerife
• Where To Stay in Tenerife

The 16 best boutique hotels in Playa de las Americas – BoutiqueHotel.me

Check out 16 boutique hotels in or around Playa de las Americas

2 guests

Adults

Children

Other boutique hotels near Playa de las Americas

• Siam Park
  

• Playa de Las Vistas
  

• Meson Castellano
  

• La Fresquera
  

• Elpescador
  

• El Aderno
  

• Playa de Las Américas
  

• Bianco Ristorante
  

• Hard Rock Cafe Tenerife
  

• h20 Conquistador Restaurant
  

50th Anniversary of the first hotel in Playa de Las Americas –

7/10/22, 9:12 AM

By Canarian Weekly

Tenerife

Today is the 50th anniversary of the opening of the Gran Tinerfe, the first hotel built in Playa de Las Américas, which became the beacon of the intentions of Catalan industrialist Rafael Puig Llivina, and his son Santiago Puig Serratusell, to create a major tourist destination in the south of the island in the middle of a desert.

Puig arrived in Tenerife in 1965 and fell in love with the island, and after the approval of the first and second phases of the Playa de Las Américas Urbanisation Plan in 1968, which saw the construction of the first apartments in the area: Acapulco, Copacabana, Viña del Mar, Bungamérica, Troya, and Paraíso del Sol, decided to attract investors to build four-star hotels to add value to the area and attract a more select visitor profile.

The strategy paid off and the Gran Tinerfe began to be built by businessman Cándido Luis García Sanjuán, owner of the emblematic Tenerife Playa hotel, which opened in Puerto de la Cruz in the early 1960s.

His involvement had special value as he was the only hotelier with interests in the north of the island who envisioned prosperity in the south. Most businessmen, even having liquidity, experience and contacts with tour operators, let the opportunity pass, because they did not fully believe in the future of the area in Adeje and Arona.

The Puig family put an offer to García Sanjuán that he couldn’t refuse, selling him the land next to Bobo beach for 500 pesetas (3 euros) per square metre, with all the basic services installed. However, it was one thing to buy the site and another for the huge economic effort involved in building an emblematic hotel.

Although its design wasn’t ground breaking, the magnitude of the construction became a symbol of modernisation for the region, and the 360-room Gran Tinerfe opened its doors on 10^th July 1972, with its two lake-shaped pools designed by the legendary artist from Lanzarote, César Manrique.

A few months after its opening, the hotel received a visit that meant great support for the new tourist destination of Tenerife, when the then Prince of Spain, Juan Carlos and Sofía, stayed in its facilities for four days, with his three children.

The Gran Tinerfe was the magnet that Santiago Puig needed to attract new investors. The following two hotels didn’t take long to arrive: the Troya in 1973 built by the Barcelona-based hotel chain Hesperia, and the Europa, at the end of 1974, thanks to the investment of the German businessman Karl F. Gassmann and his son Axel.

The Gran Tinerfe and surrounding hotels in 1976

But long before the foundations for the hotel and non-hotel facilities in Playa de Las Américas were laid, hard work had to be done, starting from scratch to lay the foundations for the basic infrastructure of the resort.

In June 1966, the company Playa de Las Américas SA was incorporated and work began at a frenetic pace at a time when Central European and Nordic tourism was beginning to fill the incipient accommodation facilities on the Mediterranean coast and in Puerto de la Cruz.

The Puig family took over the installation of water pipes, ceded two plots of land to Telefónica and to the electricity company Unelco for the installation of a power plant and a substation, and participated in the construction of two treatment plants, and planted 5,000 palm trees imported from Elche in mainland Spain.

Given the economic precariousness of the municipalities, in the following 15 years, he faced all the necessary fronts to guarantee the viability of the project. In addition to selling plots, looking for and trying to convince developers, Santiago Puig supplied the water, covered the costs of public lighting, planted green areas, paved streets, and took care of the sewage system and pumping stations.

Today, 50 years after the opening of its first hotel, Playa de Las Américas is one of the main tourist destinations in Spain and Europe. A reality that was difficult to imagine when Rafael Puig Llivina and his son Santiago landed for the first time in Tenerife after the director of a Barcelona bank suggested the Catalan industrialist explore the possibility of developing the south of Tenerife for tourism.

Previously, the builder Luis Díaz de Losada and the landowner Antonio Domínguez Alfonso had told the Catalan banker their intention to carry out a project that sounded reckless and that required a brave, almost heroic, investor. The rest, as they say, is history!

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Hotel Tigotan 4* Lovers and Friends

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